Most audio engineers think of themselves as the hero who can solve all of a band’s problems. The “all-knowing mighty source of knowledge” to the lowly pleb musician.
If that’s you, you’re doing it wrong.
By positioning yourself as the hero of the story, you’re sabotaging your own marketing efforts.
As a producer/engineer/whatever, you’re better off playing the role of the guide, while understanding that your client is the hero.
If you can adjust your business to become the guide who helps your clients along their journey, not only will your clients make better music but you’ll be adding more value to your relationships with your clients.
Find out how on this week’s episode, listen now!
In this episode you’ll discover:
- What you can learn from fiction to apply to your business
- Why audio engineers are not the hero, but the guide
- How a good guide (engineer) puts the hero (client) on the right path without micromanaging
- Why popularity can be confused with self-actualization
- How the guide’s role works with the hero’s role
- Why business coaching can help you with your own hero’s journey
- Why almost every successful audio engineer is a former musician
- What to expect from Chris Graham’s next album
Join The Discussion In Our Community
Click the play button below in order to listen to this episode:
“Expertise in music does not lead to a connection with listeners. There’s something about, you listen to a song and you’re like. ‘oh my gosh this person gets me.’” – Chris Graham
“Do you need to have love, and belonging, and esteem down before you can be a great guide?” – Brian Hood
Maslow’s Hierarchy of Needs
456 Recordings – www.456recordings.com
Chris Graham – www.chrisgrahammastering.com
Filepass – https://filepass.com
Bounce Butler – http://bouncebutler.com
Chris Graham Coaching – https://www.chrisgrahammastering.com/coaching/
Warren Huart – http://www.warrenhuart.com/
Produce Like A Pro – https://www.producelikeapro.com/
The Profitable Producer Course – theprofitableproducer.com
The Home Studio Startup Course – www.thesixfigurehomestudio.com/10k
6FHS Facebook Community – http://thesixfigurehomestudio.com/community
@chris_graham – https://www.instagram.com/chris_graham/
@brianh00d – https://www.instagram.com/brianh00d/
The Six Figure Home Studio – https://www.youtube.com/thesixfigurehomestudio
Send Us Your Feedback!
The Six Figure Home Studio Podcast – firstname.lastname@example.org
Related Podcast Episodes
Episode 1: The “Old Model” Is Dead – The Future Is In YOU And Your Home Recording Studio – https://www.thesixfigurehomestudio.com/the-future-is-in-you-and-your-home-recording-studio/
Episode 8: Why Marketing Is NOT The Solution For Most Struggling Studios – https://www.thesixfigurehomestudio.com/why-marketing-is-not-the-solution-for-most-struggling-studios/
Episode 28: Warren Huart: Advice From A Multi-Platinum Producer With 196,000 YouTube Subscribers – https://www.thesixfigurehomestudio.com/warren-huart-advice-from-a-multi-platinum-producer-with-196000-youtube-subscribers/
Episode 96: How You’re Sabotaging Your Business With These 5 Toxic Mindsets – https://www.thesixfigurehomestudio.com/how-youre-sabotaging-your-business-with-these-5-toxic-mindsets/
Why Most Home Studios Fail To “Make It” (Spoiler: It Has Nothing To Do With Marketing) – https://www.thesixfigurehomestudio.com/why-most-home-studios-fail/
Musicians and Companies
Martin – https://www.martinguitar.com/
Eric Clapton – https://en.wikipedia.org/wiki/Eric_Clapton
Staind – https://en.wikipedia.org/wiki/Staind
Puddle of Mudd – https://en.wikipedia.org/wiki/Puddle_of_Mudd
Nickelback – https://en.wikipedia.org/wiki/Nickelback
Building A StoryBrand by Donald Miller – https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
The Lord of the Rings – https://en.wikipedia.org/wiki/The_Lord_of_the_Rings
Star Wars – https://en.wikipedia.org/wiki/Star_Wars
Harry Potter – https://en.wikipedia.org/wiki/Harry_Potter
The Matrix – https://en.wikipedia.org/wiki/The_Matrix
The Wizard of Oz – https://en.wikipedia.org/wiki/The_Wonderful_Wizard_of_Oz
Star Trek – https://en.wikipedia.org/wiki/Star_Trek