Why “The Hero’s Journey” Is The Solution To Your Marketing Problems

Most audio engineers think of themselves as the hero who can solve all of a band’s problems. The “all-knowing mighty source of knowledge” to the lowly pleb musician. 

If that’s you, you’re doing it wrong.

By positioning yourself as the hero of the story, you’re sabotaging your own marketing efforts. 

As a producer/engineer/whatever, you’re better off playing the role of the guide, while understanding that your client is the hero.

If you can adjust your business to become the guide who helps your clients along their journey, not only will your clients make better music but you’ll be adding more value to your relationships with your clients.

Find out how on this week’s episode, listen now!

In this episode you’ll discover:

  • What you can learn from fiction to apply to your business
  • Why audio engineers are not the hero, but the guide
  • How a good guide (engineer) puts the hero (client) on the right path without micromanaging
  • Why popularity can be confused with self-actualization
  • How the guide’s role works with the hero’s role
  • Why business coaching can help you with your own hero’s journey
  • Why almost every successful audio engineer is a former musician
  • What to expect from Chris Graham’s next album

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Click the play button below in order to listen to this episode:


“Expertise in music does not lead to a connection with listeners. There’s something about, you listen to a song and you’re like. ‘oh my gosh this person gets me.’” – Chris Graham

“Do you need to have love, and belonging, and esteem down before you can be a great guide?” – Brian Hood

Maslow’s Hierarchy of Needs

Episode Links


456 Recordings – www.456recordings.com

Chris Graham – www.chrisgrahammastering.com

Filepass – https://filepass.com

Bounce Butler – http://bouncebutler.com

Chris Graham Coaching – https://www.chrisgrahammastering.com/coaching/

Warren Huart – http://www.warrenhuart.com/

Produce Like A Pro – https://www.producelikeapro.com/


The Profitable Producer Course – theprofitableproducer.com

The Home Studio Startup Course – www.thesixfigurehomestudio.com/10k

Facebook Community

6FHS Facebook Community – http://thesixfigurehomestudio.com/community


@chris_graham – https://www.instagram.com/chris_graham/

@brianh00d – https://www.instagram.com/brianh00d/

YouTube Channels 

The Six Figure Home Studio – https://www.youtube.com/thesixfigurehomestudio

Send Us Your Feedback!

The Six Figure Home Studio Podcast – podcast@thesixfigurehomestudio.com

Related Podcast Episodes

Episode 1: The “Old Model” Is Dead – The Future Is In YOU And Your Home Recording Studio – https://www.thesixfigurehomestudio.com/the-future-is-in-you-and-your-home-recording-studio/

Episode 8: Why Marketing Is NOT The Solution For Most Struggling Studios – https://www.thesixfigurehomestudio.com/why-marketing-is-not-the-solution-for-most-struggling-studios/

Episode 28: Warren Huart: Advice From A Multi-Platinum Producer With 196,000 YouTube Subscribers – https://www.thesixfigurehomestudio.com/warren-huart-advice-from-a-multi-platinum-producer-with-196000-youtube-subscribers/

Episode 96: How You’re Sabotaging Your Business With These 5 Toxic Mindsets – https://www.thesixfigurehomestudio.com/how-youre-sabotaging-your-business-with-these-5-toxic-mindsets/

Blog Posts

Why Most Home Studios Fail To “Make It” (Spoiler: It Has Nothing To Do With Marketing) – https://www.thesixfigurehomestudio.com/why-most-home-studios-fail/

Musicians and Companies

Martin – https://www.martinguitar.com/

Eric Clapton – https://en.wikipedia.org/wiki/Eric_Clapton

Creed – https://en.wikipedia.org/wiki/Creed_(band)

Staind – https://en.wikipedia.org/wiki/Staind

Puddle of Mudd – https://en.wikipedia.org/wiki/Puddle_of_Mudd

Nickelback – https://en.wikipedia.org/wiki/Nickelback


Building A StoryBrand by Donald Miller – https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

StoryBrand PDF – https://storybrand.com/downloads/intro-to-sb/Introduction-to-StoryBrand.pdf


The Lord of the Rings – https://en.wikipedia.org/wiki/The_Lord_of_the_Rings

Star Wars – https://en.wikipedia.org/wiki/Star_Wars

Harry Potter – https://en.wikipedia.org/wiki/Harry_Potter

The Matrix – https://en.wikipedia.org/wiki/The_Matrix

The Wizard of Oz – https://en.wikipedia.org/wiki/The_Wonderful_Wizard_of_Oz

Star Trek – https://en.wikipedia.org/wiki/Star_Trek

Automatic Episode Transcript — Please excuse any errors, not reviewed for accuracy

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