Why Marketing is NOT The Solution For Most Struggling Studios

When business is not going well for your studio, the initial reaction is that you need to “improve your marketing”. The thing is…this is NOT the solution for most struggling studios. There is a very specific set of problems that need to be addressed in a very specific order. This episode covers each of those areas in detail.

Maslow’s Hierarchy Of Needs

Brian and Chris break down the 5 different levels of Maslow’s hierarchy of needs and how it relates to your business.

Mindset And Psychology

Brian and Chris discuss how entitlement is one of the worst mindsets to have when running your business and why this step is the fundamental foundation of your company.

Brian talks about the idea of limiting beliefs, how they negatively impact you in your life, and what you can do to avoid adopting this mindset.

“The first requirement of boating… is floating.” – Chris Graham

Skills And Knowledge

Brian explains why having skills is the next crucial step in the hierarchy of needs.

Chris somehow relates a dog food companies failure to your home studio business.

“These are the hole to plug in your boat, when your motor is broken.” – Brian Hood

Relationship And Ethics

Brian tells us about how he would’ve never been invited to his mastermind group if he didn’t have the previous steps in place and how that would have affected different aspects of his business, such as this podcast.

Brian expands on that thought and talks about why buying more gear is the most expensive way to differentiate yourself from your competitors. Brian and Chris also talk about how important it is to surround yourself by positive influences in your life.

“Your reputation is your career.” – Brian Hood

Positioning And Differentiation

In this section you will learn why niching down can drastically improve the positioning and differentiation for your business.

Systems And Management

Chris and Brian explain how important it is to implement various systems that will help you streamline your business.

Brian and Chris talk about how little time it took to setup the systems in their own business, and how they saved them hours every day.

“System aren’t about doing less work, they’re about doing better work.” – Chris Graham

Marketing And Awareness

In this section, you will learn the one piece of advice that Chris gives to all small business owners.

Brian talks about how to spot the areas within your company that yield a high ROI on your time.

“Schedule time to work on your business, not for your business” – Chris Graham

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that here at podcast@thesixfigurehomestudio.com