Podcast Episode 87: How To Create A Lead Magnet For Your Recording Studio

So you’ve spent hundreds or even thousands of dollars on advertising your studio…

But not much, if anything, has really come from it.

You might think there’s an issue with your website, or worse, your portfolio – but that’s probably not the case.

What you might need is a lead magnet.

When you’re advertising your studio, trying to sell a premium service directly through ads is highly inefficient.

By using lead magnets, you can build relationships with people who see your ads, as well as leads who come to your site organically through search engine traffic, referrals, etc.

Learn about the power of lead magnets today by listening to this episode of The Six Figure Home Studio Podcast!

In this episode you’ll discover:

  • How having effective lead magnets can play a part in every single dollar you ever earn
  • Why lead magnets are effective in generating leads
  • How you can set expectations for potential clients by using your lead magnets
  • Why your lead magnets shouldn’t cost you much time after they’re initially set up
  • Why you need to have a solid customer avatar before you create a lead magnet
  • Why your lead magnet needs to be easy to consume
  • What having different lead magnets for different customer avatars can do for your business
  • How having conversations with your ideal customers should shape the lead magnets you create
  • Why having a newsletter can get leads who aren’t ready to purchase, but want to work with you in the future, to connect with you
  • How using lead magnets to play the long game builds long term relationships with your leads

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Quotes 

“If your lead magnet . . . attracts leads that are ripe, that are ready to hire, that’s gonna be your best investment… That’s your lowest hanging fruit.” – Chris Graham

“The lead magnet will always, always, always be cheaper than just advertising your services outright and going for the sale.” – Brian Hood

Episode Links


Websites

456 Recordings – www.456recordings.com

Chris Graham – www.chrisgrahammastering.com

Bounce Butler – http://bouncebutler.com

Filepass – https://filepass.com

Warby Parker – https://www.warbyparker.com/

 

Courses

The Profitable Producer Course – theprofitableproducer.com

The Home Studio Startup Course – www.thesixfigurehomestudio.com/10k

 

Facebook Community

6FHS Facebook Community – http://thesixfigurehomestudio.com/community

 

Instagram

@chris_graham – https://www.instagram.com/chris_graham/

@brianh00d – https://www.instagram.com/brianh00d/

 

YouTube Channels 

The Six Figure Home Studio – https://www.youtube.com/thesixfigurehomestudio

 

Send Us Your Feedback!

The Six Figure Home Studio Podcast – podcast@thesixfigurehomestudio.com

 

Related Podcast Episodes

Episode 23: Why You MIGHT Need To Advertise Your Studio – https://www.thesixfigurehomestudio.com/why-you-might-need-to-advertise-your-studio/

Episode 68: Using Instagram Marketing To Build Recurring Income As A Music Producer – With Mark Eckert – https://www.thesixfigurehomestudio.com/using-instagram-marketing-to-build-recurring-income-as-a-music-producer-with-mark-eckert/

Episode 82: How To Create A Customer Avatar That Will Skyrocket Your Marketing Efforts – https://www.thesixfigurehomestudio.com/how-to-create-a-customer-avatar-that-will-skyrocket-your-marketing-efforts/ 

 

Lead Magnets

The Six Figure Home Studio’s Ultimate Follow-Up Guidehttps://www.thesixfigurehomestudio.com/follow-up-guide/

How To Make A Living From Your Existing Audio Skills  ​(Without The Need For A Fancy Studio Or Expensive Gear) – https://www.thesixfigurehomestudio.com/how-to-make-a-living-from-your-existing-audio-skills-without-the-need-for-a-fancy-studio-or-expensive-gear-w/

Keys to a Six Figure Home Studiohttps://www.thesixfigurehomestudio.com/ebook

The Six Figure Home Studio Rate Sheet – https://www.thesixfigurehomestudio.com/download-your-rate-sheet/

The Simple Business Roadmap – https://academy.thesixfigurehomestudio.com/p/the-simple-business-roadmap

Mark Eckert’s Indie PR Bundlehttps://www.mark-eckert.com/indieprbundle

Hubspot Email Signature Generator – https://www.hubspot.com/email-signature-generator

 

Tools

Hubspot – https://www.hubspot.com/

Facebook Pixel – https://www.facebook.com/business/learn/facebook-ads-pixel

Google Analytics – https://analytics.google.com/

 

Conferences

CD Baby DIY Musicians Conference – https://diymusiciancon.com/

 

Automatic Episode Transcript — Please excuse any errors, not reviewed for accuracy

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