Podcast Episode 68: Using Instagram Marketing To Build Recurring Income As A Music Producer – With Mark Eckert

Learn how to get clients on Instagram, and turn them into recurring income in our interview with Mark Eckert.

Mark Eckert joins Chris and Brian to discuss his success using unique methods in everything from education to business. He’s now the go-to-guy in his niche and can afford to be extremely selective with who he works with.

To find out more about how Mark has made a successful career for himself, and how you might be able to use some of his methods in your own niche, listen to this episode now!

In this episode you’ll discover:

  • How Mark got a college-level education from Berklee professors for a much lower cost than paying for a Berklee education
  • Why you need to consider every single one of your friends and followers as a lead
  • How tailoring your work to each artist benefits both parties
  • Why offering unique services lets you avoid price competition
  • Why the difference between intrinsic and practical value matters
  • How having multiple layers of clients at different stages of each project helps keep your business income steady
  • Why long-term goals are more important than short-term gains
  • How the mental shift from a scarcity mindset to an abundance mindset can boost your success
  • Why we need to get past the fear of failure

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Quotes

“Building a career is doing a lot of things well over a long time.” – Mark Eckert

“A degree from Berklee I’m sure is really valuable if you want to, say, teach music at a collegiate level… But if you want to produce records, nobody is gonna be like ‘excuse me, may I see your credentials?’ Nobody.” – Chris Graham

“If your clients win, you win.” – Brian Hood

Episode Links


Websites

456 Recordings – www.456recordings.com

Chris Graham – www.chrisgrahammastering.com

Mark Eckert – https://www.mark-eckert.com

That Pitch – https://www.thatpitch.com/

 

Courses

The Profitable Producer Course – theprofitableproducer.com

The Home Studio Startup Course – www.thesixfigurehomestudio.com/10k

 

Facebook Community

6FHS Facebook Community – http://thesixfigurehomestudio.com/community

 

Instagram

@chris_graham – https://www.instagram.com/chris_graham/

@brianh00d – https://www.instagram.com/brianh00d/

@markeckert – https://www.instagram.com/markeckert/

 

YouTube Channels

The Six Figure Home Studio – https://www.youtube.com/thesixfigurehomestudio

 

Send Us Your Feedback!

The Six Figure Home Studio Podcast – podcast@thesixfigurehomestudio.com

 

Related Podcast Episodes

Episode 46: Graham Cochrane Teaches Us How One Free Source Of Marketing Can Change Your Business Forever – https://www.thesixfigurehomestudio.com/graham-cochrane-teaches-us-how-one-free-source-of-marketing-can-change-your-business-forever/

Episode 48: Side Hustles You Can Use To Transition Out Of Your Day Job (And Into Full-Time Audio) – https://www.thesixfigurehomestudio.com/side-hustles-you-can-use-to-transition-out-of-your-day-job-and-into-full-time-audio/

Episode 63: How To Profit From A Rising Trend In The Music Industry – https://www.thesixfigurehomestudio.com/how-to-profit-from-a-rising-trend-in-the-music-industry/

Episode 65: Kickstarter, Marketing, And Networking: How To Help Your Clients Succeed – Chris Greenwood – https://www.thesixfigurehomestudio.com/kickstarter-marketing-and-networking-how-to-help-your-clients-succeed-chris-greenwood/

 

Books

Performing Live by Mark Eckert – https://www.mark-eckert.com/ebook/

Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne – https://www.amazon.com/dp/1591396190

To Be Loved by Berry Gordy – https://www.amazon.com/dp/044651523X/

The Go-Giver by John David Mann – http://a.co/d/1858DyI

 

Videos

Inside The Actors Studio – Bradley Cooper and Sean Penn – https://www.dailymotion.com/video/xxm54x

 

Articles

Business Insider Interviews Graham Cochrane – https://www.businessinsider.com/graham-cochrane-recording-revolution-2015-6

 

Automatic Episode Transcript — Please excuse any errors, not reviewed for accuracy

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