Last week we showed you five different strategies you can use to generate leads for your studio. The problem is this…
If you don’t know the right way to convert someone from a lead into a paying customer, none of those lead acquisition strategies will matter.
In part two of this series, we’ll be discussing how to sell your services to these new leads in an ethical, effective, relevant way.
One this episode, you’ll learn:
- Why “faux professionalism” is the wrong approach to sales.
- Common mistakes studio owners make when trying to turn a stranger into a customer.
- Two important prerequisites to sales – without these, none of this will work.
- Why it’s important to understand your customer’s needs BEFORE ever trying to “sell” them on your services.
- Two ways to follow up with your leads in a way that keeps you top-of-mind.
- And much more…
Click the play button below in order to listen to this episode:
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Quotes
“What you should not do is over promise and under deliver.” – Chris Graham
“Step one in any conversation related to sales, is figure out what they need.” – Brian Hood
“When someone hires you they do it for two reasons. One, they think you’re good at what you do. And two, you’re top of mind.” – Billy Decker
Episode Links
Websites
456 Recordings – www.456recordings.com
Chris Graham – www.chrisgrahammastering.com // www.chrisgrahammastering.com/call
Courses
The Profitable Producer Course – theprofitableproducer.com
6FHS Workshop – http://www.thesixfigurehomestudio.com/workshop
Facebook Community
6FHS Facebook Community – http://thesixfigurehomestudio.com/community
YouTube Channels
The Six Figure Home Studio – https://www.youtube.com/thesixfigurehomestudio
6FHS – podcast@thesixfigurehomestudio.com
Podcast Episodes
#42 – How To Get More Clients For Your Studio (Part 1)
https://www.thesixfigurehomestudio.com/how-to-get-more-clients-for-your-studio-part-1/
#1: The “Old Model” Is Dead – The Future Is In YOU and Your Home Recording Studio – https://www.thesixfigurehomestudio.com/the-future-is-in-you-and-your-home-recording-studio/
#30: 11 Highly-Effective Negotiation Tactics Any Audio Professional Can Use – https://www.thesixfigurehomestudio.com/11-highly-effective-negotiation-tactics-any-audio-professional-can-use/
#10: Keep Clients From Ruining Your Life Using These 7 Boundaries – https://www.thesixfigurehomestudio.com/keep-clients-from-ruining-your-life-using-these-7-boundaries/
#13: How Social Skills Helped Billy Decker Dominate The Nashville Mixing Scene – https://www.thesixfigurehomestudio.com/social-skills-helped-billy-decker-dominate-nashville-mixing-scene/
People
Billy Decker – http://www.billydecker.com/
Audio Gear
Bose – https://www.bose.com/
Organizational Tools
Calendly – https://calendly.com/
Apple Watch – https://www.apple.com/watch/
