How You Can Make Marketing 10x Easier By Using “The Motown Model” (Another Blue Ocean Niche)

Online mixing is a red ocean. Thousands of studio owners are now trying to compete for the same pool of clients online, and only the strongest survive. 

By creating a business that operates in a blue ocean, you can worry more about providing an amazing experience and less about how to “market” your way to success. 

There’s another way you can create demand for your services without fighting for clients with 10,000 other studios, and we’re calling it “The Motown Model”. 

Listen now to find out how you can harness the power of The Motown Model to grow your business in a blue ocean market!

In this episode you’ll discover:

  • What hurdles your potential clients have to overcome to get to where they need your service
  • How to adapt the “Motown Model” to get more clients for your studio
  • Why engineers tend to have expectations that are too high for their clients
  • Why most people need to ignore the big fish and work towards more realistic goals
  • How to find more leads for your business
  • What friction and momentum mean for your business
  • Why entrepreneurs need to enter blue ocean markets
  • How Chris Graham entered the blue ocean
  • How new businesses can create demand rather than stealing customers from other businesses

Join The Discussion In Our Community

Click here to join the discussion in our Facebook community

Click the play button below in order to listen to this episode:


“If you go to a super-duper fancy restaurant, you are entitled to be picky.” – Chris Graham

“You can hire out as much or as little of this as you want.” – Brian Hood

Episode Links


Filepass –

456 Recordings –

Chris Graham –

Bounce Butler –

The Online Recording Studio –



The Profitable Producer Course –

The Home Studio Startup Course –


Facebook Community

6FHS Facebook Community –



@chris_graham –

@brianh00d –


YouTube Channels 

The Six Figure Home Studio –


Send Us Your Feedback!

The Six Figure Home Studio Podcast –


Related Podcast Episodes

Four Blue Ocean Niche Ideas To Get You To Profitability Asap –

How To Build An Online Recording Studio That Employs 30+ Engineers – With Joe Wadsworth –

The 5-Step Process For Go-Giver Marketing (And Why It’s The Best Way To Market Your Studio) –



To Be Loved by Berry Gordy –



James Jamerson –

Diana Ross –

Rebecca Black –

Graham Cochrane –


Music and Movies

Thriller 25 Super Deluxe Edition –

Back to the Future Part II



The Limited –

Abercrombie & Fitch –


Automatic Episode Transcript — Please excuse any errors, not reviewed for accuracy

Raise Your Rates With Confidence

This free guide gives you rate benchmarks for a number of services–including recording, mixing, mastering, reamping, drum editing, guitar editing, and more!

Also included are The 5 Rules of Free Work. Follow these five rule EVERY SINGLE TIME you do free work, and you'll set yourself up for success.

More Podcast Episodes...