How To DeF*ck Your Marketing Message With A “Before & After Transformation”

Think fast: Can you tell me what your business provides in 20 seconds or less, without fumbling your words or pausing to think?

If not, how do you think you come across to the person you just met if you can’t even clearly articulate what it is that you do?

You have to be able to help your client see how you are the bridge between where they are now and where they want to be. 

Listen now to learn how you can DeFuck your marketing and finally get your clients to understand the value you bring to their lives. 

In this episode you’ll discover:

  • Why you need to show to leads that you can bridge the gap they need to cross
  • How to help clients visualize that bridge
  • Why descriptive words need to be universally understood
  • How to use examples to market to leads
  • Why every studio owner needs a great elevator pitch
  • Why studio websites should never list more than 2-3 services
  • Why FOMO is a terrible reason to offer a service
  • How to avoid diluting your message in your branding

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Quotes 

“What I wanna see is that they double their income in a year.” – Chris Graham

“All this to say, show… don’t tell.” – Brian Hood

Episode Links


Websites

Filepass – https://filepass.com

456 Recordings – www.456recordings.com

Chris Graham – www.chrisgrahammastering.com

Bounce Butler – http://bouncebutler.com

Digital Marketer Podcast – https://www.digitalmarketer.com/podcast/

Courses

The Profitable Producer Course – theprofitableproducer.com

The Home Studio Startup Course – www.thesixfigurehomestudio.com/10k

From Shit To Gold – http://fromshittogold.com/

Facebook Community

6FHS Facebook Community – http://thesixfigurehomestudio.com/community

Instagram

@chris_graham – https://www.instagram.com/chris_graham/

@brianh00d – https://www.instagram.com/brianh00d/

YouTube Channels 

The Six Figure Home Studio – https://www.youtube.com/thesixfigurehomestudio

Send Us Your Feedback!

The Six Figure Home Studio Podcast – podcast@thesixfigurehomestudio.com

Related Podcast Episodes

Why Marketing Is NOT The Solution For Most Struggling Studios – https://www.thesixfigurehomestudio.com/why-marketing-is-not-the-solution-for-most-struggling-studios/

How You Can Make Marketing 10x Easier By Using “The Motown Model” (Another Blue Ocean Niche) – https://www.thesixfigurehomestudio.com/how-you-can-make-marketing-10x-easier-by-using-the-motown-model-another-blue-ocean-niche/

Artists

Impending Doom – https://en.wikipedia.org/wiki/Impending_Doom

Bob Ross – https://en.wikipedia.org/wiki/Bob_Ross

Books

The Body Keeps the Score by Bessel van der Kolk M.D. – https://www.amazon.com/Body-Keeps-Score-Healing-Trauma/dp/0143127748

Technology

Muse 2 – https://choosemuse.com/muse-2/

STL Tonehub – https://www.stltones.com/products/stl-tonehub-plugin

Companies

Nike – https://www.nike.com/

Reebok – https://www.reebok.com/us

Automatic Episode Transcript — Please excuse any errors, not reviewed for accuracy

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