The Best FREE Marketing Tactic In The Galaxy – With Björgvin Benediktsson

Björgvin Benediktsson joins Chris and Brian to discuss the importance of email marketing and some steps you can take to improve your email skills.

In this episode you’ll discover:

  • How to overcome potential fear and harness the best and cheapest marketing channel you have
  • Why a free nugget of value in exchange for an email address is vital for your business
  • How to ensure you have the right ratio of value to sales pitches in your emails
  • Why you need to have quality content that is well-targeted to your list
  • Why emails need to be carefully crafted, not just random information
  • What kind of content/value you can send out to readers
  • How to set expectations for your emails and the schedule you use to send them
  • Why you shouldn’t be afraid of unsubscribes

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Quotes

“I like thinking about it as just sending people letters.” – Björgvin Benediktsson

“I said ‘well guys, I have something to confess. I have an email list with 30,000 people on it . . . and I’ve never emailed them.’” – Chris Graham

“There’s the groups that are just tryin’ to sell their services and hawk their shit at you, and then there’s the group that sponsors the group. They’re the ones that make the group possible, they’re the ones that actively invest themselves, they’re actively participating, they’re adding value.” – Brian Hood

Episode Links


Websites

456 Recordings – www.456recordings.com

Chris Graham – www.chrisgrahammastering.com

Chris Graham Coaching – www.chrisgrahammastering.com/coaching

Audio Issues – https://www.audio-issues.com/

Björgvin Benediktsson – https://bbenediktsson.com/

Write Awesome Emails – http://writeawesomeemails.com/podcast

Andy Reed/Reed Recording Company – https://www.reedrecordingcompany.com/

The Six Figure Home Studio Survey – https://www.thesixfigurehomestudio.com/survey/

 

Courses

The Profitable Producer Course – theprofitableproducer.com

The Home Studio Startup Course – www.thesixfigurehomestudio.com/10k

 

Facebook Community

6FHS Facebook Community – http://thesixfigurehomestudio.com/community

 

Instagram

@chris_graham – https://www.instagram.com/chris_graham/

@brianh00d – https://www.instagram.com/brianh00d/

 

YouTube Channels

The Six Figure Home Studio – https://www.youtube.com/thesixfigurehomestudio

 

Send Us Your Feedback!

The Six Figure Home Studio Podcast – podcast@thesixfigurehomestudio.com

 

Related Podcast Episodes

Episode 69: Sales Skills: How Joe Gilder Turned A Sales Job Into A Thriving Audio Career – https://www.thesixfigurehomestudio.com/sales-skills-how-joe-gilder-turned-a-sales-job-into-a-thriving-audio-career/

 

Books

The Go-Giver by John David Mann – http://a.co/d/1858DyI

The One Thing by Gary Keller and Jay Papasan – http://a.co/d/je20DXC

 

Software

Wunderlist – https://www.wunderlist.com/

Mailchimp – https://mailchimp.com/

Wix – https://www.wix.com/

Squarespace – https://www.squarespace.com/

 

Automatic Episode Transcript — Please excuse any errors, not reviewed for accuracy

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