How To Level-Up From Small Gigs To Massive Projects – With Brandon Rike of TNSN DVSN

As an audio engineer, you probably think in a very specific way… Along the lines of “this is what I do, and this is how I do it.”

But what if a client expected you to do a little something different from your regular routine?

That’s what happened to Brandon Rike, a merch designer turned creative director when Twenty One Pilots expected him to do all of their graphics work.

Now, Brandon consistently works with some of the biggest names in music…

Listen now to find out how Brandon’s go-with-the-flow approach helped him build a great business.

In this episode you’ll discover:

  • Why asking “why should anyone care” is important to the creative process
  • How figuring out an artist’s motive gives an insight into their art that you can’t get any other way
  • Why controlling the creative brand has let Brandon boost his clients’ careers
  • How delegating work let Brandon focus on his family life
  • Why Brandon’s goals evolved from mathematical (money) to serving his clients
  • Why you should let your clients take you a little out of your comfort zone
  • What inconsistent branding does to destroy a business
  • Why one-hit-wonders had one hit… While other bands have lasting success
  • How focusing on money can force you into poor business decisions
  • How Brandon was able to turn his passion for art into a career

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“I think the thing that you’re best at should be a very important guide most of the time because the thing that you’re best at usually has this built-in motivation to get you out of bed in the morning.” – Brandon Rike

“The joke I always make with everybody is, it was this moment of like, Transformer *sound effect* I MUST provide.” – Chris Graham

“Now you’re not just saying, ‘hey I will send you this deliverable, you pay me this money, thank you goodbye.’ It’s no longer that, now it is ‘we have a relationship together. We are building something much, much larger together.’” – Brian Hood

Episode Links


456 Recordings –

Chris Graham –

Filepass –

Bounce Butler –

Tension Division –

Brandon Rike Twitter –

Seth Mosley (Full Circle Music) –

Hot Topic –

Mark Eshleman –

Majestic Clothing –

FV Corporation –

Tim Ferriss –

Tik Tok –

Creative Works Conference –

Belief Agency (Jesse Bryan) –

Northstar Cafe


The Profitable Producer Course –

The Home Studio Startup Course –

Facebook Community

6FHS Facebook Community –


@chris_graham –

@brianh00d –

@brandonrike –

YouTube Channels 

The Six Figure Home Studio –

Send Us Your Feedback!

The Six Figure Home Studio Podcast –

Related Podcast Episodes

Episode 105: How To Get More Clients Via Passive Referrals, And Why You’re Not Getting Credited For Your Work –

Bands, artists, and writers

The Beatles –

Led Zeppelin –

Carrie Underwood –

Rascal Flatts –

Slipknot –

My Chemical Romance –

Pearl Jam –

Nirvana –

Twenty One Pilots –

Billie Eilish –

AJ Babcock –

Caleb Shomo –

Beartooth –

Underoath –

Smashing Pumpkins –

AFI (A Fire Inside) –

Weezer –

Korn –

Angels & Airwaves –

Too Close To Touch –

Starset –

Grandson –

Thirty Seconds to Mars –

Willie Nelson –

Grateful Dead –

Phish –

Dave Matthews Band –

Tool –

Insane Clown Posse –

Dead Poetic –


Beartooth – Disease

Twenty One Pilots – Vessel

Twenty One Pilots – Blurryface

Twenty One Pilots – Trench

Smashing Pumpkins – Shiny And Oh So Bright,_Vol._1_/_LP:_No_Past._No_Future._No_Sun.

AFI – The Missing Man

Weezer – S/T (The Black Album) –

Korn – The Nothing


Building A StoryBrand by Donald Miller –

The E-Myth Revisited by Michael E. Gerber –

Branding Examples

Apple –

Ohio State University –

Coca Cola –

Philadephia Eagles –

New England Patriots –

New York Mets –

Chicago Cubs –

Los Angeles Clippers –


Curling –

Automatic Episode Transcript — Please excuse any errors, not reviewed for accuracy

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