Raising Your Rates, Paying For Marketing/SEO/Soundbetter, When To Find Your Niche, How To Block Out Your Time For Maximum Efficiency, And Way More

If you have questions about running your business, you aren’t alone. Even experts don’t know everything and strive to improve their knowledge and skills by constantly investing in their education.

To answer some questions you might have, we’ve collected questions from the Group Coaching Calls asked within the Profitable Producer Course community and are presenting them here for you.

We say it all the time, but this podcast is an advice buffet. That applies to this episode more than ever!

Listen now and think about what applies to you so you can implement the things you should use, but don’t jump into doing anything that wouldn’t be worth it for your specific business.

In this episode, you’ll find the answers to

  • (4:24) When is it time to “niche down” and specialize? Can I offer both mixing AND mastering services and still make great money? 
  • (8:15) Can I niche to mixing but work with ALL genres?
  • (11:17) What do you think about spending $60/mo on Soundbetter.com? What about other marketing channels?
  • (14:52) How do you block out your time each day? Do you do certain tasks at certain times of day to maximize efficiency? 
  • (21:40) What’s the key to marketing to the RIGHT clients instead of just getting a lot of so so clients?
  • (24:11) Where did you learn about personal finances and investments? 
  • (29:45) How can I transition from hourly to project-based pricing and raise prices on smaller projects?
  • (33:52) How should I come up with my ideal customer avatar? Should I survey them? 
  • (37:48) How can I differentiate myself as a remote mixing engineer?
  • (40:38) How can I rebuild my reputation after charging too little? I damaged my reputation by not charging enough, and now everyone expects low rates from me. 
  • (42:35) How should you raise your prices? Slow and steady over time? Do you ever discount?
  • (44:12) SEO vs Paid Advertising, Instagram VS Website, and what to think about website traffic and marketing funnels. 
  • (49:27) Where should I be in my business before joining The Accountability Acceletaror Bootcamp?

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Quotes 

“It’s not about how many website visitors you get. It’s about how many of those people end up buying from you.” – Brian Hood

Episode Links


Websites

456 Recordings – www.456recordings.com

Chris Graham – www.chrisgrahammastering.com

Filepass – https://filepass.com

Bounce Butler – http://bouncebutler.com

Courses

The Profitable Producer Course – theprofitableproducer.com

The Home Studio Startup Course – www.thesixfigurehomestudio.com/10k

Facebook Community

6FHS Facebook Community – http://thesixfigurehomestudio.com/community

Instagram

@chris_graham – https://www.instagram.com/chris_graham/

@brianh00d – https://www.instagram.com/brianh00d/

@bradwood_producifer – https://www.instagram.com/bradwood_producifer/

YouTube Channels 

The Six Figure Home Studio – https://www.youtube.com/thesixfigurehomestudio

Send Us Your Feedback!

The Six Figure Home Studio Podcast – podcast@thesixfigurehomestudio.com

Related Podcast Episodes

The 5 Stages Of A Successful Recording Career – https://www.thesixfigurehomestudio.com/the-5-stages-of-a-successful-recording-career/

Blog Posts

Why Most Home Studios Fail To “Make It” (Spoiler: It Has Nothing To Do With Marketing) – 

https://www.thesixfigurehomestudio.com/why-most-home-studios-fail/

The Jack Dorsey Productivity Secret That Allows Him To Run Two Companies At Once – https://www.forbes.com/sites/kevinkruse/2015/10/12/jack-dorsey-productivity-secret/

Your $500 Client Won’t Be Your $5,000 Client. Move On | Chase Jarvis – https://www.slrlounge.com/your-500-client-wont-be-your-5000-client-move-on-chase-jarvis/

Tools and Products

Soundbetter – https://soundbetter.com/

Knock Knock Plan of Attack Great Big Sticky Note, Daily to-Do List Sticky Pad, 4 x 6-inches – https://www.amazon.com/Knock-Sticky-Todays-Attack-12538/dp/B00YGLOAIC/

People

Dave Ramsey – https://en.wikipedia.org/wiki/Dave_Ramsey

Books

The Total Money Makeover by Dave Ramsey – https://www.amazon.com/Total-Money-Makeover-Classic-Financial/dp/1595555277/

Automatic Episode Transcript — Please excuse any errors, not reviewed for accuracy

Raise Your Rates With Confidence

This free guide gives you rate benchmarks for a number of services–including recording, mixing, mastering, reamping, drum editing, guitar editing, and more!

Also included are The 5 Rules of Free Work. Follow these five rule EVERY SINGLE TIME you do free work, and you'll set yourself up for success.

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Do You Want To Earn More From Your Studio?

Learn how to run a profitable home studio, keep your schedule consistently full with paid work, and finally GTFO of your parents' basement.

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