Podcast Episode 101: Why “The Hero’s Journey” Is The Solution To Your Marketing Problems
Most audio engineers think of themselves as the hero who can solve all of a band’s problems. The “all-knowing mighty source of knowledge” to the lowly pleb musician.
If that’s you, you’re doing it wrong.
By positioning yourself as the hero of the story, you’re sabotaging your own marketing efforts.
As a producer/engineer/whatever, you’re better off playing the role of the guide, while understanding that your client is the hero.
If you can adjust your business to become the guide who helps your clients along their journey, not only will your clients make better music but you’ll be adding more value to your relationships with your clients.
Find out how on this week’s episode, listen now!
In this episode you’ll discover:
- What you can learn from fiction to apply to your business
- Why audio engineers are not the hero, but the guide
- How a good guide (engineer) puts the hero (client) on the right path without micromanaging
- Why popularity can be confused with self-actualization
- How the guide’s role works with the hero’s role
- Why business coaching can help you with your own hero’s journey
- Why almost every successful audio engineer is a former musician
- What to expect from Chris Graham’s next album