Category Archives for "Podcast"

How You Can Work ON Your Business Instead of IN Your Business (Part 1)

Podcast Episode 93: How You Can Work ON Your Business Instead of IN Your Business (Part 1)

You’ve heard us talking about working ON your business rather than IN your business time after time…

But what should you actually be doing during that time?

In part 1 of this topic, we give you specific things you can do now in order to save time for the rest of your career. 

The goal of this episode is to help you win back your time so that you’re able to re-invest that time into your business. 

In this episode you’ll discover:

  • Why you need to set aside some time each week to work on your business.
  • How you can decide what to work on each week
  • What one thing many people should be systematizing but don’t
  • Why payment systems should be one of the first things you set into place
  • How you can avoid writing the same email over and over again
  • How you can set up your Mac to do things for you… Instantly
  • Why an FAQ can help to lead a conversation in your customer’s mind
  • What having systems with a low barrier to entry does for you when your business grows
  • Why old faithful is sometimes better than the newest technology out there

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What To Do When Someone In Your Area Is Charging $5 Per Song

Podcast Episode 92: What To Do When Someone In Your Area Is Charging $5 Per Song 

You’ve invested thousands of dollars in gear, and you’ve been busting your a$$ to get clients, but it’s been a struggle to get them at a fair rate. 

To make things worse, the guy down the street started doing $5 mixes. 

What should you do?

Join us to discuss the topic of $5 Craigslist mixes, what you “should” be charging, and how to compete with the lowball competition in your area. 

In this episode you’ll discover:

  • Why selling full mixes (or pretty much anything) for $5 is a terrible idea
  • Why the people who do sell mixes for $5 take care of many of the awful clients you’d have to deal with if Buttrock Berry didn’t take them from you
  • How becoming a commodity affects your business outlook
  • What putting your identity into what you do can do to you
  • Why you don’t want to by the Ryanair of the music industry
  • How worrying about people like Buttrock Berry distracts you from your own business
  • Why you should wait for your niche to pick you
  • How looking over your shoulder can cost you the race

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Why You’re Losing Thousands Of Dollars Every Time You…

Podcast Episode 91: Why You’re Losing Thousands Of Dollars Every Time You…

You’re the most frugal shopper, spending hours clipping coupons, comparing prices down to the penny at the store, and maximizing your savings…

Pat yourself on the back. You probably just cost yourself more than you saved by wasting time on unnecessary things.

If you’d just saved that hour you clip coupons every week, and sent someone else to the grocery store for you, you’ll have another hour of time to work on or in your business.

Unless you’re earning minimum wage with your business, that extra hour of time to work will be the better choice!

You’ve just discovered opportunity cost. Every time you make a choice, you are setting your priorities and you may be inadvertently costing yourself money or time by making the wrong choice even if it seems the right decision in the short term.

In this episode you’ll discover:

  • How not spending money could be costing you money
  • Why you should view subscription software as hiring a cheap employee
  • How spending time on the wrong things means saying no to everything else during that time
  • Why “free” advertising isn’t free – it costs your time
  • What wanting to pat yourself on the back does to you
  • Why education can be bad in terms of opportunity cost
  • Why “networking” is just trying to fix loneliness
  • Why gear has a massive opportunity cost that could put you out of business
  • Why being a “course collector” is not a good thing
  • How accountability can change your life for the better

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The Entrepreneur’s Guide To Personal Finance – With Graham Cochrane

Podcast Episode 90: The Entrepreneur’s Guide To Personal Finance – With Graham Cochrane

Do you run a successful business, but find yourself stressed out about finances?

Does it affect your creativity to the point that you aren’t making your projects the absolute best?

If your finances are a shambles, chances are your business isn’t very stable, and neither is your personal life. It’s time to make a change.

A big welcome back to Graham Cochrane of The Recording Revolution as he talks about potential solutions and fail-safes to make sure that you can survive difficult times in your business and come out the other end swinging!

In this episode you’ll discover:

  • Why service-based businesses should have some scaleable income streams
  • How a retainer model can boost your business’ income
  • What opportunities overwhelmed consumers provide
  • How eliminating your fear can make you bolder, to take good opportunities and leave behind mediocre ones
  • Why poor personal finance is the downfall of many businesses
  • How trading up cars and paying car payments to yourself can buy you a new car in the long run
  • How growing your business too much can hurt your family, creativity, or life
  • How you can start to safely save money for retirement, as well as keep you – and your business – alive during spare months
  • Why you should discuss financial priorities with your family to see if you are overspending or can cut back

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Solving The #1 Struggle In Your Business

Podcast Episode 89: Solving The #1 Struggle In Your Business

As a business owner, there are thousands of different problems you could face during your career.

Many entrepreneurs try to figure out the answers themselves…

But that’s 100% the wrong move!

In The Six Figure Home Studio Community on Facebook, thousands of studio owners interact and support each other to help to build their businesses.

This week on the podcast, Brian and Chris tackle some of the biggest problems studio owners like you face every single day. Don’t miss out!

In this episode you’ll discover:

  • How to get more clients for your studio
  • Why you need to focus on client relationships
  • Why making the market the bad guy is beneficial to you
  • How having a video chat with potential clients can go a long way to be more personal
  • What self-confidence (or lack thereof) does to your career
  • Why procrastinating on websites, studio setup, etc. will kill your momentum
  • How having systems can prevent you from paying inefficiency tax
  • Why you should consider software tools as employees who never take a break


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An Easy Way To Turn $30/mo Into Thousands Of Dollars

Podcast Episode 88:  An Easy Way To Turn $30/mo Into Thousands Of Dollars

Every single month, hundreds (or thousands) of people are checking out your studio’s website, Facebook page, and Instagram. 

95% of those people will never fill out a quote request form, send you a DM, or contact you in any way, shape, or form.

They look at your studio’s photos. They listen to your portfolio. Hell, they even love the sound of your work.

The only reason they will never contact you is that they simply weren’t ready for your service when they found you. 

What if I told you there was a way you could stay top-of-mind with those thousands of leads for around $30/mo?

Enter retargeting

This is the process of advertising to people who already know about you and have visited your website, interacted with your studio on social media, or engaged with you in some other way.

It is the #1 most effective way to spend ad dollars.

If you have a limited budget, don’t waste it on marketing to cold leads. Try retargeting!

In this episode you’ll discover:

  • How not making choices lets you focus on work
  • Why paid advertising is not cheating
  • What the difference between paid marketing and remarketing or retargeting
  • Why young entrepreneurs have an advantage – and why baby boomers need to adapt to compete
  • Why only the best ads last more than a month or two
  • How to use ads to build trust and show social proof
  • Why getting people to have an emotional connection with your work boosts your sales
  • How reciprocity will generate more work for you

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How To Create A Lead Magnet For Your Recording Studio

Podcast Episode 87: How To Create A Lead Magnet For Your Recording Studio

So you’ve spent hundreds or even thousands of dollars on advertising your studio…

But not much, if anything, has really come from it.

You might think there’s an issue with your website, or worse, your portfolio – but that’s probably not the case.

What you might need is a lead magnet.

When you’re advertising your studio, trying to sell a premium service directly through ads is highly inefficient.

By using lead magnets, you can build relationships with people who see your ads, as well as leads who come to your site organically through search engine traffic, referrals, etc.

Learn about the power of lead magnets today by listening to this episode of The Six Figure Home Studio Podcast!

In this episode you’ll discover:

  • How having effective lead magnets can play a part in every single dollar you ever earn
  • Why lead magnets are effective in generating leads
  • How you can set expectations for potential clients by using your lead magnets
  • Why your lead magnets shouldn’t cost you much time after they’re initially set up
  • Why you need to have a solid customer avatar before you create a lead magnet
  • Why your lead magnet needs to be easy to consume
  • What having different lead magnets for different customer avatars can do for your business
  • How having conversations with your ideal customers should shape the lead magnets you create
  • Why having a newsletter can get leads who aren’t ready to purchase, but want to work with you in the future, to connect with you
  • How using lead magnets to play the long game builds long term relationships with your leads

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How To Turn a $1,000 Project Into A $10,000 Project

Podcast Episode 86: How To Turn a $1,000 Project Into A $10,000 Project

Do artists constantly turn you down due to price? 

Are you losing projects to other competitors that are simply undercutting your rates? 

If so, this episode will walk you through how you can charge 10x more than your competition and STILL win the project. 

In this episode you’ll discover:

  • What results you could see by switching to a project-based pricing model
  • Why business is about helping people, not stealing their money
  • How understanding your clients’ needs lets you add more value to the project and charge more than your competitors
  • How using this method can remove any competition from the playing field
  • Why comparing yourself to other businesses doesn’t work; you need to follow your own path
  • Why taking fewer, larger projects is typically more profitable than many small projects
  • How Chris killed his dreams of a successful comedy career during this episode
  • What changing your services from a commodity to a high-value service can do for your business

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The Skill That Separates Those Who Succeed From Those Who Fail

Podcast Episode 85: The Skill That Separates Those Who Succeed From Those Who Fail

Do you ever have a sudden urge to do something, even if it might turn out to be a bad choice in the long run?

Maybe you’ve bought gear using debt (damn that retailer and their credit card offers)…

Two years later, not only do you regret buying the gear, but you’re still paying for it every month!

When making a decision, thinking about delayed gratification is key across many different aspects of your life.

Maybe it’s a donut, maybe it’s a relationship, maybe it’s your business, or maybe it’s your mental health…

But most of the time, making the hard choice now will be better in the long run.

In this episode you’ll discover:

  • Why most successful entrepreneurs have extremely good self-control
  • How practicing delayed gratification can boost your business, career, and personal life 10x
  • Why your physical and mental health are not to be taken lightly
  • What the 10/10/10 framework will do to make your life easier
  • Why you should avoid debt in almost every situation you could face
  • When a degree from Soul Fail University might actually be good for you (it’s not the right path if you want to run a music studio)
  • How hiring a business coach could potentially launch your business into the stratosphere
  • Why finding some form of accountability is a huge step to making responsible choices
  • Why you need to choose hard/easy over easy/hard when facing a decision

Continue reading…

The Pricing Masterclass: How To Charge More, Add More Value, and Win More Projects

Podcast Episode 84: The Pricing Masterclass: How To Charge More, Add More Value, and Win More Projects

If you’re stuck in the vicious cycle of lowering your rates just to win enough projects to make it through the month, there IS a way out.

It’s called value-based pricing. This episode uncovers how to charge more and win projects even when you’re competing with cheaper studios that are undercutting your rates.

Find out how to improve client relations, your hourly earnings, and even your conversion rate, in this episode of The Six Figure Home Studio Podcast!

To fully enjoy this episode, read Breaking the Time Barrier by Mike McDerment and Donald Cowper first:

In this episode you’ll discover:

  • What super-successful people all have in common
  • Why listening to advice from the wrong person could kill your business
  • Why you should ignore the advice to “pay your dues” 99% of the time
  • How engineers get stuck in a cycle of low-paying clients
  • Why listening to advice on online forums could be a terrible path to go down
  • What value-based pricing can do for you, your clients, and your career
  • Why cost-plus pricing is dead
  • Why understanding the project before giving a quote is vital
  • How clients obsessed with fame could be potential nightmares
  • What the difference between active and passive word of mouth is, and why it matters

Continue reading…

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