Category Archives for "Podcast"

How To Answer THE Most Important Question: Why Should Someone Hire You?

Podcast Episode 49: How To Answer THE Most Important Question: Why Should Someone Hire You?

In this advice buffet, podcast hosts Chris Graham and Brian Hood discuss how you can make your business stand out from the crowd. Find out why you need to be unique and what the best methods of doing differentiation are.

 

Answering this one question will set your studio leaps and bounds ahead of the “me too” studio down the road.

 

In this episode you’ll discover:

  • Why you shouldn’t take revision requests personally
  • Why you need to avoid being overly gear-focused in your marketing
  • How being a “good hang” is more valuable than a $100,000 console in your studio
  • What being “Instagramable” will do for your studio
  • How you can be more convenient for your clients to set yourself apart
  • Why doing revisions quickly will boost your customer satisfaction
  • How being cheaper is the worst way to differentiate your business
  • What Henry Ford and Elon Musk have in common and how it affects your business

Why you need to show your leads how your studio is different

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Side Hustles You Can Use To Transition Out Of Your Day Job (And Into Full-time Audio)

Podcast Episode 48: Side Hustles You Can Use To Transition Out Of Your Day Job (And Into Full-time Audio)

Podcast hosts Chris and Brian discuss the plethora of methods studio owners can use to supplement their income during dry spells. Join them to find out how you can get through the rough patches so you can stay as close to full time as possible in your studio!

Chris also announces his brand new business that will help audio engineers and home studio artists alike – listen to the podcast to find out more!

In this episode you’ll discover:

  • Why having a side hustle isn’t selling out
  • Why you need to consider what your side hustle is so you don’t devalue your studio work
  • What skills can be gleaned from side-hustles that benefit your studio
  • Basic non-audio side hustles that can earn you cash
  • Audio-related side hustles
  • How you can harness the “sharing economy” as a side hustle
  • The new business that will let you use your audio skills in the sharing economy while helping home studio owners achieve their dreams

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How Every Single Studio Can Build A “Referral Team” For Free

Podcast Episode 47: How Every Single Studio Can Build A “Referral Team” For Free

In this episode, Chris and Brian cover the importance of building a team not only for yourself, but for the added value to your clients. If you have the connections to a solid team of freelancers who you can refer artists to, you are adding value to both the artist and the freelancer, strengthening connections and creating a win/win/win situation.

In this episode you’ll discover:

  • How you can start to build your team
  • Who some of the key people on your team are
  • Why you can and should hire freelancers with a client’s money (and why it’s not sleazy)
  • How the meaning of producer has changed over time
  • Why being a traditional producer will boost your career
  • Why Chris is confident that your team will be almost entirely virtual within just a few years
  • How getting things off your plate will help you focus on the work you’re best at
  • What Berry Gordy did to build Motown to be a $100,000,000+ business and how it ties into your career

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Graham Cochrane Teaches Us How One Free Source Of Marketing Can Change Your Business Forever

Podcast Episode 46: Graham Cochrane Teaches Us How One Free Source Of Marketing Can Change Your Business Forever

In this episode of The Six Figure Home Studio Podcast, Chris and Brian go in depth with Graham Cochrane, founder of The Recording Revolution and www.grahamcochrane.com.

They discuss topics such as making time for the important things in life, tips for content marketing, and much, much more!

In this episode you’ll discover:

  • How Graham harnessed content marketing to build his businesses.
  • Why a group of people who respect and listen to you is valuable, big or small.
  • Why creating content is a commitment that needs to be managed well.
  • How to target your content effectively.
  • Some easy ways to understand your audience.
  • Why having a set schedule will help you run your life the way you want to live.
  • How the 80/20 Principle and Parkinson’s Law tie together.
  • Why saying no to things will help you run your business.
  • How having one main priority in your life will be a benefit to your work/life balance.
  • Why you need to know how much money is enough.

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How Studio Owners Are Multiplying Their Income And Minimizing Their Headaches Using The 80/20 Principle


Podcast Episode 45: How Studio Owners Are Multiplying Their Income And Minimizing Their Headaches Using The 80/20 Principle

In episode 45 of The Six Figure Home Studio Podcast, Brian and Chris discuss the 80/20 principle. This is something that affects not only your business but your personal relationships, your health, your hobbies, and so much more.

Learn to harness the 80/20 principle in your life so you can increase your income, happiness, and time available for the valuable productive time in your life.

You will also learn how to use the 80/20 principle to reduce the negatives in your life, from toxic people to gear addictions and bad clients.

In this episode you’ll discover:

  • What the 80/20 principle means for audio engineers.
  • How to avoid the black hole of obsessing on gear and why the right gear will increase your efficiency.
  • Why systemizing and automating your work is the key to a successful career.
  • Why a small portion of the issues you face cause most of your headaches.
  • How using proper communication channels will solve many of your miscommunication issues.
  • Why you can stack the principle to become more and more efficient.
  • How you can apply the 80/20 principle to your relationships.
  • Why you should 80/20 your personal fitness.
  • Why you need to 80/20 this episode to focus on the most important things in your life first.

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The Three Awkward Client Conversations You Cannot Skip If You Want To Enjoy Your Career In Audio

 

Podcast Episode 44: The Three Awkward Client Conversations You Cannot Skip If You Want To Enjoy Your Career In Audio

Have you ever agreed upon a rate with a client, only to be told at the end of the project they don’t have the funds?

Has a client asked you to complete their work with a certain style, only to reverse course after the first draft is completed, forcing you to start from scratch?

In this episode Brian and Chris cover the three hard conversations you need to have with every client in order to set the precedent from day one. These conversations will ensure your relationship can last not just through the project, but for the rest of your career.

Learning how to navigate these difficult conversations and utilize them to build good, lasting relationships with repeat clients will help your studio immensely. After all, repeat business is the key to a successful career!

In this episode you’ll discover:

  • How having an awkward talk before beginning the project is vital to long-term success.
  • Why doing the hard things first is better than saving them for last.
  • Why you have to choose between a career in audio or a career in debt collecting.
  • Why talking about creative vision before beginning a project will save you time.
  • What an artist thinks they want vs. what they really need.
  • The psychology of understanding the client’s goals and why this is important.
  • Understanding the biggest weakness in every single artist you work with.
  • What extremely specific revision notes from a client really mean and why this sparks an important conversation.
  • Why you might need to be the Studio Dad or Studio Mom.
  • How to use “the shit sandwich” to deliver a hard truth.
  • What to do to set boundaries between yourself and your client.
  • Why not communicating boundaries means there are no boundaries.
  • Setting a point that the project is out of your hands.
  • How to set the client’s expectations and ensure they are prepared for their session.
  • How to make these three conversations part of your system to make them less awkward and amateur sounding.
  • Framing the conversations in a way that will keep the artist happy to encourage the best creative state possible.

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How To Get More Clients For Your Studio (Part 2)

Ep 43: How To Get More Clients For Your Studio (Part 2)

Last week we showed you five different strategies you can use to generate leads for your studio. The problem is this…

If you don’t know the right way to convert someone from a lead into a paying customer, none of those lead acquisition strategies will matter.

In part two of this series, we’ll be discussing how to sell your services to these new leads in an ethical, effective, relevant way.

One this episode, you’ll learn:

  • Why “fauxe professionalism” is the wrong approach to sales.
  • Common mistakes studio owners make when trying to turn a stranger into a customer.
  • Two important prerequisites to sales – without these, none of this will work.
  • Why it’s important to understand your customer’s needs BEFORE ever trying to “sell” them on your services.
  • Two ways to follow up with your leads in a way that keeps you top-of-mind.
  • And much more…

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How To Get More Clients For Your Studio (Part 1)

Podcast Episode 42: How To Get More Clients For Your Studio (Part 1)

If you ask any struggling studio what their number 1 problem is, the answer will almost always be “we need more clients”. This is because no studio can survive without a consistent stream of paid work.

That is obvious.

What isn’t so obvious is the solution to this problem.

How can the average studio find a consistent source of paid work?

How do you get enough clients so you can finally make the leap to full-time audio entrepreneur?

How can you build a large enough client base to have the peace-of-mind to sleep well at night?

In this series, we’ll be tackling this issue head-on.

Our goal is for this series if for you have clarity on what steps you need to take in order to make this career an attainable goal instead of just a pipe-dream.

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How We Use Checklists To Boost Our Income, Creativity, And Consistency

Podcast Episode 40: How We Use Checklists To Boost Our Income, Creativity, And Consistency

Checklists may seem dull and boring, but the reality is this:

Checklists help you to systemize tasks in your business which frees you up to focus on the things that actually matter. The things that actually push the needle in your business.

In this episode, Brian and Chris explain their thought process behind some of the checklists in their business and how you can start implementing them in yours today.

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