Category Archives for "Podcast"

Why You’re Scaring Away Clients With An Inconsistent Story, And How You Can Clarify Your Brand By Learning To Say No

Podcast Episode 75: Why You’re Scaring Away Clients With An Inconsistent Story, And How You Can Clarify Your Brand By Learning To Say No

If you had cancer, who would you rather go to for treatment?

The Specialist: Someone who’s been working with the exact type of cancer you have for the past 30 years and has an amazing reputation…

Or…

The Generalist: Someone who can “treat any type of cancer, and detail your car, and fill cavities, and help you invest in the stock market.”

The answer is clear…you’re never going to put your life into the hands of The Generalist.

The problem is that your business probably has more in common with The Generalist to than The Specialist.

Do you offer mixing, mastering, editing, producing, songwriting, AND you can even help them get on Spotify playlists?

The issue is that no one is going to put their songs into the hands of a generalist like that.

This is not the way to build your business, and it’s likely the main reason people look at your website/Facebook/Instagram and simply leave… never to return.

This week, we tackle the issue of defining your studio’s “Brand Story”, and sticking to it (even when it means saying NO to money).

In this episode you’ll discover:

  • Why your story is so important to your business
  • How focusing on a specialty is a massive benefit to your image
  • What on earth (or Middle-Earth) you can learn from Lord of the Rings
  • How being a jack of all trades will hurt your career
  • Why being unique is just as important as being consistent with your story
  • How creating and releasing music is an intensely emotional experience

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Our 5 Favorite Ways To Prevent Stress And Anxiety

Podcast Episode 74: Our 5 Favorite Ways To Prevent Stress And Anxiety 

Be honest with yourself for a second…how stressed are you? Does stress affect your work, life, relationships, and/or business?

What about anxiety? Do you have a constant cloud of anxious emotion following you throughout your day?

If so, there are things you can start putting into place to reduce, eliminate, and prevent stress and anxiety in your life. In this episode, we talk about our 5 favorite ways to stop stress and anxiety before it starts.

In this episode you’ll discover:

  • Why you shouldn’t work 15-hour days
  • How success can stress you out and make you miserable
  • Why planning an end time for your workday is vital
  • Why you must stick to your boundaries
  • What our diet can do to reduce or eliminate stress
  • Why you need to work on your mental health
  • What your car’s gas-gauge has to do with your mental health
  • Why you need to be able to walk away from some projects
  • What you can do to prevent working with nightmare clients
  • Why every single one of your projects should snowball into more work

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The Struggle Of Running A Successful Studio At Home With Your Family

Podcast Episode 73: The Struggle Of Running A Successful Studio At Home With Your Family 

Brian records an episode in Florence, Italy, in his triumphant return to this podcast. Topics covered include how you can balance your work/home life while working from home, and what boundaries you might need to have in place to make your family life a success!

Life transitions like getting married or having a child have a massive impact on your living situation, and being prepared for those changes is key to a happy life.

In this episode you’ll discover:

  • How to run a home studio like an adult
  • Why you need to have boundaries in your life
  • How unspoken expectations can be detrimental to your home
  • What EIA! Means for you
  • How traffic cones could save you from lots of frustration
  • Why you need to be gutsy and have tough conversations
  • How being consistent with your yesses and nos will improve your life greatly
  • What your gas tank is

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1 How To Make Impostor Syndrome Your Friend

Podcast Episode 72: How To Make Impostor Syndrome Your Friend

In this first-ever solo-hosted episode of The Six Figure Home Studio Podcast, Chris Graham tackles the issues of impostor syndrome and how you can overcome it. Since this is a topic many audio engineers struggle with, it’s practically required listening!

In this episode you’ll discover:

  • Why impostor syndrome uses a false premise to psych you out
  • How artists face the same issues with impostor syndrome
  • What you can do to mitigate the fears that impostor syndrome causes
  • Why impostor syndrome is a high school bully

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The Future Of Spotify And How It Will Affect Your Business – With Trevor Hinesley

Podcast Episode 71: The Future Of Spotify And How It Will Affect Your Business – With Trevor Hinesley

Trevor Hinesley, best man of Brian Hood and Founder/CTO of Soundstripe, joins Chris on the podcast while Brian is traveling through Europe on his honeymoon. Some of the topics discussed include sync licensing, Spotify and streaming royalties, and Brian’s most embarrassing moment.

In this episode you’ll discover:

  • Why Soundstripe’s model is successful as the music industry changes
  • Why streaming royalties might not be a bad deal for writers and artists
  • How digital marketplaces democratize music creation
  • What you can learn from software development companies who use Agile Software Development
  • Why artists should release content regularly, rather than albums every year or two
  • How artists can “hack” Spotify royalties to get larger payouts
  • Why you’re giving Spotify free content if your song is more than 31 seconds
  • Why you need to adapt with changes instead of becoming a stick in the mud
  • How creative people will win in the modern world
  • Why you should identify the jumps you can make it stay successful through change

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The Best FREE Marketing Tactic In The Galaxy – With Björgvin Benediktsson

Podcast Episode 70: The Best FREE Marketing Tactic In The Galaxy – With Björgvin Benediktsson

Björgvin Benediktsson joins Chris and Brian to discuss the importance of email marketing and some steps you can take to improve your email skills.

In this episode you’ll discover:

  • How to overcome potential fear and harness the best and cheapest marketing channel you have
  • Why a free nugget of value in exchange for an email address is vital for your business
  • How to ensure you have the right ratio of value to sales pitches in your emails
  • Why you need to have quality content that is well-targeted to your list
  • Why emails need to be carefully crafted, not just random information
  • What kind of content/value you can send out to readers
  • How to set expectations for your emails and the schedule you use to send them
  • Why you shouldn’t be afraid of unsubscribes

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2 Sales Skills: How Joe Gilder Turned A Sales Job Into A Thriving Audio Career

Podcast Episode 69: Sales Skills: How Joe Gilder Turned A Sales Job Into A Thriving Audio Career

Joe Gilder of Home Studio Corner joins Chris and Brian to chat about building a YouTube channel, adding value, and why sales experience will help you immensely in your career.

Dive in as Joe shares his story to find helpful info abound. Listen to the podcast now!

In this episode you’ll discover:

  • How Joe’s sales background helped him “sell” his YouTube videos
  • Why creating content in the form of a podcast or YouTube videos, etc. can boost your business
  • How multiplying yourself lets you work more hours when your content works for you
  • Why what’s popular with your friends and family isn’t necessarily what your fans like
  • Why a Call To Action is essential to have (in moderation)
  • How to get over the fear of asking
  • Why giving out free content is a good idea to build trust
  • Why you need to know your audience
  • How sharing art is different from sharing photos of yourself
  • The one thing you can do to improve this podcast!

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Using Instagram Marketing To Build Recurring Income As A Music Producer – With Mark Eckert

Podcast Episode 68: Using Instagram Marketing To Build Recurring Income As A Music Producer – With Mark Eckert

Learn how to get clients on Instagram, and turn them into recurring income in our interview with Mark Eckert.

Mark Eckert joins Chris and Brian to discuss his success using unique methods in everything from education to business. He’s now the go-to-guy in his niche and can afford to be extremely selective with who he works with.

To find out more about how Mark has made a successful career for himself, and how you might be able to use some of his methods in your own niche, listen to this episode now!

In this episode you’ll discover:

  • How Mark got a college-level education from Berklee professors for a much lower cost than paying for a Berklee education
  • Why you need to consider every single one of your friends and followers as a lead
  • How tailoring your work to each artist benefits both parties
  • Why offering unique services lets you avoid price competition
  • Why the difference between intrinsic and practical value matters
  • How having multiple layers of clients at different stages of each project helps keep your business income steady
  • Why long-term goals are more important than short-term gains
  • How the mental shift from a scarcity mindset to an abundance mindset can boost your success
  • Why we need to get past the fear of failure

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18 Quick Tips For Running (And Growing) A Successful Studio

Podcast Episode 67: 18 Quick Tips For Running (And Growing) A Successful Studio

If you’re a regular listener, you’re well aware that The Six Figure Home Studio Podcast is an advice buffet. This week, Chris and Brian take it to the next level and offer a plethora of quick tips to help you in your studio.

Which ones will apply best to you? Find out by listening now!

In this episode you’ll discover:

  • Why you need to have a great system for follow-ups
  • How checking in with leads you lost a project to can result in more business for you
  • How a CRM could save your career
  • How standardizing your revision process can save time and relationships
  • Why you need to properly set expectations
  • How you can process your aggression without burning bridges
  • What not sticking to your word does to your reputation
  • How discounts can be dangerous
  • Why long hours are detrimental to you
  • How email templates can give you back most of the time you spend on emails

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The Future of Gear and The Power Of Networking

Podcast Episode 66: The Future of Gear and The Power Of Networking

Learn about where the music industry is headed, why going to conventions and conferences will boost your career, and why being a gearslut is going to be even less profitable in the future.

In this episode you’ll discover:

  • How attending meetups, conferences, and conventions will help you in a variety of ways
  • How technology has changed (and will continue to change) the music industry
  • Why we shouldn’t take anything for granted
  • What could happen to the industry in ten years, and what it means for gearsluts
  • What pitfalls can make testing gear at NAMM difficult
  • How manufacturers fund R&D for more affordable products
  • Why getting out of your cave and attending a conference is good for mental health
  • How finding other people who face the same challenges will help you
  • What a mastermind group can help you learn

Continue reading…

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