Category Archives for "Podcast"

Why “The Hero’s Journey” Is The Solution To Your Marketing Problems

Podcast Episode 101: Why “The Hero’s Journey” Is The Solution To Your Marketing Problems

Most audio engineers think of themselves as the hero who can solve all of a band’s problems. The “all-knowing mighty source of knowledge” to the lowly pleb musician. 

If that’s you, you’re doing it wrong.

By positioning yourself as the hero of the story, you’re sabotaging your own marketing efforts. 

As a producer/engineer/whatever, you’re better off playing the role of the guide, while understanding that your client is the hero.

If you can adjust your business to become the guide who helps your clients along their journey, not only will your clients make better music but you’ll be adding more value to your relationships with your clients.

Find out how on this week’s episode, listen now!

In this episode you’ll discover:

  • What you can learn from fiction to apply to your business
  • Why audio engineers are not the hero, but the guide
  • How a good guide (engineer) puts the hero (client) on the right path without micromanaging
  • Why popularity can be confused with self-actualization
  • How the guide’s role works with the hero’s role
  • Why business coaching can help you with your own hero’s journey
  • Why almost every successful audio engineer is a former musician
  • What to expect from Chris Graham’s next album

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Our Top 16 Life-Changing Books For Business Owners

Podcast Episode 100: Our Top 16 Life-Changing Books For Business Owners

You’ve been asking for this for a long time…

It’s something that has the potential to change your life…

But only if you take action because this episode is the “advice buffet” to the extreme.

This episode is a list of Chris and Brian’s favorite books that have influenced their lives and could potentially do the same for you!

Which books are right for you? Take a listen now to see which ones might fit your situation, and which might not.

Also, Brian recorded a really stupid intro.🙄

In this episode you’ll discover:

  • Which books changed Chris and Brian’s lives
  • What fills Chris and Brian’s wardrobes (not books)
  • How The 4-Hour Workweek is set up to shape your mindset in a major way
  • Why some things that you learn in books need to be used carefully… They’re weapons
  • What potentially the biggest mistake Chris ever made is
  • How non-business books can positively influence your business
  • Why Brian likes to buy his first copy of a book directly from the author
  • How people who are type 5 on the enneagram can be detail-obsessed
  • Why sometimes reading books shout hurt
  • How books use social proof to sell more copies

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Cows.

Podcast Episode 99: Cows.

Vegetarians and vegans avert your ears… Today we’re killing cows.

Before you report us to PETA, hold up! We’re talking about figurative cows – sacred cows and their close relatives the purple cows.

But what do these terms mean in the audio industry?

Find out what they are, and why you might need to slaughter a sacred cow on the road to becoming a purple cow on this week’s episode!

In this episode you’ll discover:

  • How killing a sacred cow could launch your business to the next level
  • Why being a purple cow sets you apart
  • How creating “beef” with your competitors could be a good thing
  • What kind of sacred cows we grew up with that have not been brutally butchered
  • How the killing of sacred cows has changed the landscape of music
  • What the difference between hustling and happy hustling is
  • How the idea of “working harder” can be a toxic mentality
  • Why slow and steady wins the race
  • How Chris’ Crazy Ideas could change the music industry of the future

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1 Why Spotify’s Purchase of SoundBetter Could Be The Best (Or Worst) Thing To Ever Happen To The Recording Industry

Podcast Episode 98: Why Spotify’s Purchase of SoundBetter Could Be The Best (Or Worst) Thing To Ever Happen To The Recording Industry 

In a huge announcement last week, Spotify confirmed they purchased SoundBetter.com for an undisclosed amount. 

What does this mean for audio engineers across the globe?

Is SoundBetter worth joining as an audio professional? Is there a boatload of money to be made, or should we stay away?

Find out the potential pros and cons of this acquisition and how it could affect your career by listening to this episode today!

In this episode you’ll discover:

  • How SoundBetter can positively affect your business
  • Why relying on SoundBetter as your sole source of income is an awful idea
  • How SoundBetter can negatively affect your search results and flow of leads
  • What opportunities SoundBetter’s acquisition could provide for audio engineers
  • How SoundBetter might change now that Spotify owns them
  • How this is a massive opportunity for Spotify to use their data to market SoundBetter to artists
  • Why this could result in engineers being properly credited on Spotify releases they worked on
  • How many of your projects you should be getting from SoundBetter before you start to worry about becoming reliant on a third party
  • Why the “weekend warrior” engineer might be a good candidate for SoundBetter

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1 How To Grow Your Business By Nurturing These 4 Positive Mindsets

Podcast Episode 97: How To Grow Your Business By Nurturing These 4 Positive Mindsets

Your mind is constantly filled with doubts. You second-guess yourself about everything. 

Every time you hit a roadblock in life, you crumble. You feel like an imposter when it comes to running your studio.

How can you change this? 

While there’s no silver bullet, there are several positive mindsets you can nurture in order to stave off the negative thoughts in your head. 

Last week we discussed which toxic mindsets you need to eliminate, but what mindsets should you have?

Find out how to improve your mental health, your life, and your business with four positive mindsets by listening to this episode now!

In this episode you’ll discover:

  • Why if you aren’t growing, you’re dying
  • How the scarcity mindset can negatively affect your outlook
  • What an abundance mindset does to your creativity
  • How you can find the silver lining of a bad situation
  • Why the growth mindset is flipping your elementary school teacher the bird
  • How to turn weaknesses into strengths
  • Why being unselfish boosts your business
  • Why parables are easier to understand than technical books
  • How serving others will create long-term success for you

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How You’re Sabotaging Your Business With These 5 Toxic Mindsets

Podcast Episode 96: How You’re Sabotaging Your Business With These 5 Toxic Mindsets

You always struggle to make progress in your business.

Everyone seems to be against you.

You can’t hire anyone because they’ll never do it as well as you can.

You simply can’t bring yourself to leave the security of your day job.

These are all symptoms of negative mindsets that are holding you back from your full potential as an audio engineer and entrepreneur!

By working to defeat negative mindsets, you can be much more comfortable in your own shoes and teach yourself to succeed rather than waiting for someone to hand things to you on a platter.

Listen to this episode now to find out how you can identify and eliminate five different toxic mindsets that are ruining your chances of success!

In this episode you’ll discover:

  • Why you need to work on eliminating negative mindsets
  • Which negative mindsets might be affecting you
  • How the “blue-collar” mindset can hold your business back
  • Why outsourcing low-paying tasks can increase your hourly earnings
  • Why reacting negatively to someone else’s success is a sign of a bad mindset
  • How playing the victim will stop you in your tracks
  • Why holding grudges steals your time and energy
  • How fear negatively affects your business
  • What mental blocks the fixed mindset causes… And why they’re wrong
  • How Chris and Brian both overcame a fixed mindset to become successful business owners

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How You Can Work ON Your Business Instead of IN Your Business (Part 3)

Podcast Episode 95: How You Can Work ON Your Business Instead of IN Your Business (Part 3)

Are you one of the people who build incredibly complex systems to make your business more efficient, only to have the system break every other day?

Or are you the person who does lots of work to avoid doing other work, like promoting your business?

Learn how to avoid over-complicating your business and leave your fear of failure in the dust by listening now!

In this episode you’ll discover:

  • Why you should simplify your business to avoid over-complication
  • How systems can improve your workflows
  • Why “multitasking” is murdering your productivity. With a flamethrower.
  • How slimming down your selection of plugins can make it easier to run your business
  • Why thinning out your mic locker could improve your business
  • How labeling your studio can make your studio more organized
  • Why limitations can increase your productivity
  • What adding to your mix for hours on end can do to your mix
  • How having the courage to accept rejection can boost your confidence

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How You Can Work ON Your Business Instead of IN Your Business (Part 2)

Podcast Episode 94: How You Can Work ON Your Business Instead of IN Your Business (Part 2)

So you’ve spent time working on your business… You’re at the point where you’ve saved time where you can, but you still need more customers to grow your income. 

Without customers, this is just a hobby. It’s time to focus on 3 different areas you can work on to improve your long-term income. 

Take a listen to part two of this series to find out how you can work ON your business to get more clients!

In this episode you’ll discover:

  • What the different stages of a sales funnel are
  • Why you need to think about your sales funnel when you’re working on your business
  • How to start working on your sales funnel
  • Why you should educate yourself on topics before jumping into it head first
  • Why getting credited for your work could be vital to your business
  • How online reviews can affect your business’ potential
  • What improving your website’s conversion could do for your business
  • Why following up is key and not doing it could be a sign of fear of rejection
  • How striving for perfection holds your business back

Continue reading…

How You Can Work ON Your Business Instead of IN Your Business (Part 1)

Podcast Episode 93: How You Can Work ON Your Business Instead of IN Your Business (Part 1)

You’ve heard us talking about working ON your business rather than IN your business time after time…

But what should you actually be doing during that time?

In part 1 of this topic, we give you specific things you can do now in order to save time for the rest of your career. 

The goal of this episode is to help you win back your time so that you’re able to re-invest that time into your business. 

In this episode you’ll discover:

  • Why you need to set aside some time each week to work on your business.
  • How you can decide what to work on each week
  • What one thing many people should be systematizing but don’t
  • Why payment systems should be one of the first things you set into place
  • How you can avoid writing the same email over and over again
  • How you can set up your Mac to do things for you… Instantly
  • Why an FAQ can help to lead a conversation in your customer’s mind
  • What having systems with a low barrier to entry does for you when your business grows
  • Why old faithful is sometimes better than the newest technology out there

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What To Do When Someone In Your Area Is Charging $5 Per Song

Podcast Episode 92: What To Do When Someone In Your Area Is Charging $5 Per Song 

You’ve invested thousands of dollars in gear, and you’ve been busting your a$$ to get clients, but it’s been a struggle to get them at a fair rate. 

To make things worse, the guy down the street started doing $5 mixes. 

What should you do?

Join us to discuss the topic of $5 Craigslist mixes, what you “should” be charging, and how to compete with the lowball competition in your area. 

In this episode you’ll discover:

  • Why selling full mixes (or pretty much anything) for $5 is a terrible idea
  • Why the people who do sell mixes for $5 take care of many of the awful clients you’d have to deal with if Buttrock Berry didn’t take them from you
  • How becoming a commodity affects your business outlook
  • What putting your identity into what you do can do to you
  • Why you don’t want to by the Ryanair of the music industry
  • How worrying about people like Buttrock Berry distracts you from your own business
  • Why you should wait for your niche to pick you
  • How looking over your shoulder can cost you the race

Continue reading…

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