How I Turned a Bedroom Studio into a 6-Figure Business (Without a Single Loan)

This is the first in an upcoming series of blog posts detailing how I turned less than $5000 into a six-figure home studio.

This story is for you if you fall into one of these categories:

  • You are looking to start a small studio in your spare bedroom.
  • You already have an existing bedroom studio.
  • You’re a kid with crap gear, trying to “make it big” out of your parents’ basement.
  • You have a small professional studio that struggles to generate income.
  • You run a successful bedroom studio, and just want tips on how to run your business more smoothly or generate more income.

I assume I have your attention by this point, but if not, save yourself some time and stop reading now. Go back to Facebook, and continue to aimlessly click around while we do shit that matters.

The Worst Advice I’ve Ever Seen

I was lurking the profile of another producer on the other day (a site where you can anonymously ask someone questions). Someone asked a fantastic question.

The Question:

“What advice would you give to four friends trying to start a studio? We’re trying to stay within a $20k budget if at all possible, but it seems like the biggest issue will end up being location.”

This is a fairly common type of question I see (except most people don’t have anywhere near $20,000 to spend on a new studio), so I was excited to see what this producer (for which I had a fair amount of respect) had to say:

The Answer:

“You’re going to need a lot more than that!!! And run the other way as fast as you can!!!!”

Now, I am well aware that the internet is full of bad advice, but that answer really bugged me…. and for two good reasons:

1. The person who answered this question is a fairly well-known and well-respected producer. He knows his shit, and people will generally follow the advice he gives.

2. I know for a fact that this answer is DEAD WRONG.

“Well Brian, how do you know he’s wrong?”….you might ask.

“What a stupid question!”….would be my reply.

I know he is wrong, because I’ve created a studio that has consistently generated a steady flow of income year after year. I’ve worked with some pretty good bands (several of which have debuted on the billboard top 200), and I’ve yet to see any signs of business slowing down.

And I started it with less than $5000.

To make things more interesting, I started this studio in my parent’s basement in Athens, Alabama (hardly an ideal location).

I don’t know about you, but I wasn’t born with a silver spoon, nor did I have a wealthy family that could help out my studio financially.

I hope the rest of this story can shed some light on why the misconception that you need $100k+ worth of gear to “make it” in this industry simply isn’t true anymore.

The barrier to entry is shrinking, which allows small home studios break into the “pro” world and do something you’re passionate about for a living – all without selling your soul.

If the only thing I accomplish with this article is open up your mind to the possibilities of a changing industry, then I’ve done my job.

A little backstory on how I did this

Want to know what sort of gear I started out with? Well here it is:

$1400 – Digidesign 003 Rack+ (comes with Pro Tools)
$1000 – Built a PC for my studio (never been much of a Mac guy)
$200 – Cheap studio desk with rack spaces
$150 – Cheap microphone stands
$000 – Free mic cables (they all came with the mic stands and other purchases I made)
$400 – Shure microphone pack (3 sm57’s and a beta 52A)
$500 – Rhode NT5 (matched pair for cymbals)
$500 – Mackie MR8 studio monitors
$200 – Drum triggers
$130 – Used AT3035 (vocal mic)
$100 – Steven Slate drum samples (great starter samples)
$100 – Pod XT (which has obviously been replaced with software options these days)

I may be missing a few small items, but so far we’re at $4680. If I would have purchased this all used (which is what I typically do now), it would have been even cheaper.

“Well what about software, Brian? Don’t tell me you PIRATED stuff!!!”

That’s actually a decent question!

Hell yes I did. As an absolute noob working out of my parent’s basement, do you think I’m about to drop $400 on something like Melodyne, when I know I can download a pirated version of it?

Those big software companies will be fine….at least, that’s what was going through my head at the time. I now realize how stupid I was.

Now, let me clarify that I am 100% legit in my software purchases at this point in my career (just ask my assistant). If I use it, I buy it. I just want to be completely transparent for the sake of this blog, and tell the whole story of how I started out.

I am not condoning the illegal use of pirated software. I just know kids will do it, and that I too was once a thieving, pirating sack of shit.

I realize I had a flawed start, and some people will hate that, but that’s something I can’t change after the fact.

I could make an entire blog post about the topic of software piracy, but I’d rather not bore you with that.

My 124 Hour Week

It was January 2009, and my first batch of recording gear had finally arrived from

Based out of my parent’s basement, and armed with just enough gear to record a band, this was the humble beginning of 456 Recordings.

Because of my obsession with learning, I spent the following 44 uninterrupted hours learning how to set up and run everything. I stayed up nearly 2 days straight as my parents questioned my sanity.

Here is how the following 44 hours unfolded:

1pm: I woke up (remember, I was still still living with my parents so I was usually up until 4am playing Call of Duty 4.)
1:30pm: I unpack the boxes of all my new gear.
4pm: I’m balls deep into “learning mode”. You know nothing, Jon Snow…
10pm: Mom goes to bed – “Goodnight Brian, sweet dreams.”
12amFuck, I forgot to eat today.
5am: Mom wakes up – “You’re still up??”
8am: Mom leaves for work – “OK, I’m going to work. Please get some sleep.”
1pm: I’m Googling stupid shit like “How to change tempo in Pro Tools.”
5pm: Mom gets home from work – “Please tell me you got some sleep…no?? BRIAN DAVID HOOD!”
10pm: Mom goes to bed – “Brian I’m going to bed and I’m worried about you.”
12am: Have I eaten yet? I really don’t know…
5am: Mom wakes up – “You’re STILL up??? You might seriously die…”
8am: Mom leaves for work – “…what…are… you doing? Are you on drugs???”
9am: I hit the point of “literally can’t even”, and passed the actual fuck out.

Once I could no longer physically function, and had eaten maybe 2 meals in 40 hours, I crashed for 12 hours. As soon as I woke up, I proceeded to spent another 40 hours straight learning how everything worked.

After another 12 hours of sleep and a THIRD 40-hour shift Googling stupid shit, learning whatever I could, and recording my own demos, I finally got back on a “normal” schedule.

Why do I tell you this? It’s to drive one single point into your head:

If you don’t have this same obsessive, burning drive to learn, you will never make it.

There is one caveat to this…

My insane drive to learn ended up affecting my work/life balance in an extremely negative way. This eventually lead to depression a couple years into the studio, which obviously was not the goal.

There is nothing wrong with being obsessive about learning once you start out, but be aware of your limits. Don’t feel like you have to eliminate or neglect all of the people/relationships in your life.

My First Paid Project

After about a month of taking in as much knowledge as I could, I recorded a friend’s band (and I didn’t do it for free).

There’s lesson number 1 for you: Never work for free (there are actually rare exceptions to this, but I’ll go over those some other time).

Want to hear the first band I ever produced? This was done in January 2009:

That should give you an idea what an absolute beginner would produce with bare balls basic gear, after a month of binge learning. It’s a pretty bad recording, but you have to start somewhere. I’ll admit, I was pleased with myself at the time.

From this crap recording until now, I’ve hardly changed gear. I still honestly have nothing more than a fancy bedroom studio. The only difference in my sound is the knowledge I’ve absorbed over the years and the constant trial and error I’ve gone through. I spent my time learning how to make the most out of what I have, not the technical aspects of every preamp and compressor ever made.

To this day, there are such huge gaps in my knowledge about “legit” gear, that I couldn’t even tell you the difference between an API 512c and a Neve 1073LB. The majority of my recordings were done through the Digidesign 003 preamps (I still use that same interface).

I may not be able to teach you much (or anything) about gear, but I can definitely show you how I do what I do with what little I have, and I can try to teach you all the “behind the scenes” knowledge I’ve gained to help you run your studio as a profitable business.

Your Next Steps…

Now that you know a little about me, I’d love to know more about you.

It’s weird opening up publicly like this, so I’d be super grateful if you’d introduce yourself in the comments below and tell your biggest goal when it comes to your home studio.

Don’t feel pressured to respond with a novel – I just want to get to know you a bit.

So please scroll allll the way to the bottom and leave a comment. I read every single one of them:)

For those of you who are just starting out, or are thinking of starting your home studio, I made a free PDF to go along with this article.

It includes the 5 keys of bootstrapping (self-funding) your home studio. It also includes the specific gear list of what I would buy if I were to start my home studio from scratch today with a $3000 budget.

Click here to get “The Lean Home Studio” PDF sent to your inbox for free.

I promise to keep your email address safe and sound in the warmth of my bosom. There will always be an “unsubscribe” link at the bottom of every email for an easy 1-click removal this mailing list.

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103 Comments on "How I Turned a Bedroom Studio into a 6-Figure Business (Without a Single Loan)"

Mike Cranwell
Mike Cranwell
Come over from URM Academy. Loving the information on this blog. I’m a live Sound Technician but my dream is to run a home studio full time. To be honest, I’ve got perfectly adequate equipment, MacBook, focusrite saffire, simulate starting mics, NT5 pair, Shure sm57 / 52 etc etc and skills enough to charge with a lot to learn still. My problem is the networking aspect. Really that’s it. I need to meet bands and get out there and bring clients in. I work long hours within my current job but I’m planning on going full throttle from January. Really… Read more »
Adam Denny
My ultimate dream is to run my studio as a full time business and quit my 9-5. I do get (some very good) paid work but at the minute it is nowhere near frequent enough to even consider going full time, and I really struggle getting new clients. I started out exactly like you Brian in my parents spare bedroom but now I have moved out and have my own place where I have converted the garage into my studio space and it’s awesome! I do have some (really) nice gear – I’m a total gearslut to tell the truth… Read more »
Hi Brian. I’m Jordi and I’m a producer/engineer from Western Australia. I’ve been doing home recordings on and off for years but have only just started taking it seriously in the last year or so as I moved into a professional space for super cheap. It’s since been a massive learning experience being in the same space as other engineers just chatting, learning and sitting in on sessions. I’m now looking at moving house further into the city and moving my small setup back into a home setup as I feel like I’ve progressed enough as a recording and mixing… Read more »
Tim B

Loving the info, Brian! Thanks for helping those coming up in the mixing industry!

Hey Brian, (novel ahead) i’m Sascha, 26years old from Germany, touring metal musician and i just graduated from recording school as an audio engineer. during my studies i invested a lot into my studio setup, i bought pro tools (i finally grew up from piracy) neat interface, kemper profiler, neumann speakers, some acoustic panels, stable workhorse computer. it is a dedicated system that is laid out for songwriting, mixing and mastering. i dont offer recording as long as the client would pay (hah) for going into an actual studio with an actual live room (which i dont have). otherwise i… Read more »
Keegan Meiring
Keegan Meiring
Hey Brian, Cheers for consistently sharing your knowledge for the benefit of others. I’ve been engineering and producing for about 5 years now (part time in-between uni and other work), and have about 7-8 records in my arsenal. Not much, I know, but one of them was my own band’s which took a lot of time to write and work on. I spent some time studying the courses on CreativeLive from Eyal Levi, Kris Crummett, and Sam Pura which was really helpful – helped me streamline my processes and structure my approach. A lot of my work in the past… Read more »
Andrew Graham
Andrew Graham
Hey man, Always good to read your articles, they’re a great source of inspiration. I’ve been recording and mixing stuff in Scotland for a few years. Usually tracking stuff at a studio then mixing at home. I’ve got a real basic set up; pro tools and waves gold plug ins with krk rokits and sennheiser hd25s for monitoring set up at home. I’m a pretty big believer in the less is more approach. I’ve released something like 8 EPs and maybe 12 single tracks here and there. Here if anyone is interested: My goal for the next year or… Read more »
Blaythe Steuer
Blaythe Steuer
Hey Brian, Your blog is tight. I am just a dude from Madison, Alabama and I am studying finance at UAB. I am also doing a music technology minor, but it isn’t really substantial at all. I read your blog more for the music business info and my own person education more so than actually looking to start a studio. I like to do my own preproduction but my main “recording” sort of thing is running my band’s live set. We do the whole of course this metalcore band has a laptop thing; of which I am responsible for. I… Read more »


I’m from Panama, Im a self taught music producer, been learning for over 7 years and now im starting to make good, radio ready productions. My goal with home studio is to make it profitable enough so I can live comfortable in my city, (making at least 4000 monthly) and get to work with new artists as well to work with A list artist from around the globe. I dont want to be famous, but I want to produce top-charting records that may be heard arond the world.

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